Vaaranam Ayiram Audio Launch

Part 1

Vaaranam aayiram song Adiyae Kolluthae

Surya in Aids awareness film

There are only some actors who do not think of only themselves when it comes to social issues. One such is Surya. He has acted in a few awareness films and he's now to act in an Aids awareness film.

If the mother has Aids, it will affect the baby in the womb. Now with modern medicine, it is possible to treat the mother so the disease will not affect the unborn child. Surya is acting in a film that conveys this message. Produced by the Tamilnadu Aids Control Dept, this film will be screened before the main film in theatres.

Unfortunately, this can be seen only in Chennai. Only those theatres that have digital facility can project this film. Aids has affected people in towns and villages near Salem and Namakkal.

If the film cannot be screened in such places, what use is it?

Chennai: At a recent event Tamil star Surya wasn't really playing the actor. He turned more of a friend and role model for schoolchildren while giving them lessons on ecological awareness.

“School days I think I've to go back to my kindergarten days but my family backdrop, my roots, we're basically farmers. My grandfather, grandmother, we've cultivation as our background. I do have a lot of exposure to that. My native placer is Coimbatore and we've done something there and I wish we could do the same in the city as well,” he said.

Apart from a friend and role model in public, the actor became a new father in his personal life recently.

"It's not an easy job at all to have my daughter for one hour. It's not easy at all, a big salute to all mothers,” he said.

"Half day it's my turn. Whenever Jo (Jyothika) is working out or doing her small small things, half day I take care and the next half of the day she takes take. We really don't want to give our daughter to maid or something like that so we're enjoying the time with her,” he said.

And to add to the smiles, the actor's recent Diwali release Vel continues to do good business at the box office.

But the actor's already onto his next project with filmmaker Gautam Menon who he shares a special bond with since their earlier superhit Kaaka Kaaka.

“Lot’s of looks are there in the film. So each and every time I've to do a lot of homework of course with Gautam's help. I don't want to talk much about the film. It should be an April release,” Surya said.

So that’s something for all you Surya fans to look out for!

Trisha and the Boys!!!

Trisha's popularity is so immense that when established heroes are hesitating to work with her due to her fan club clashes, filmmakers are more than ready to make films with new heroes in order to work with her.

We were exaggerating there.

Director Goutham Menon is waiting for the callsheets of his new film's hero Surya. The hero is caught in another film that he had accepted before the Goutham Menon film happened. So, in order to keep himself busy until then, the director decided to make a film real fast.

He had roped in Trisha to play an important female role. It is not clear yet if this is the role of the heroine. But, it is now confirmed that the director has picked up four young men to play the roles of heroes!!!

Since the film is a heroine-oriented one, the director must have felt it was better to get newcomers for the hero roles.

A day to remember for Surya and Jyothika

A string of celebrations seem to be rocking the Sivakumar household. It all started with the much talked about wedding, that took place on this day, exactly a year before, of his famous actor son Surya with the leading actress Jyothika.

The entire film industry turned up for the wedding. The couple was blessed with a baby girl, Diya just a few days ago.

It is also interesting to note that both Surya and Jyothika will be honoured with a state government award this year.

We wish them many more happy returns of the day.

ITC signs on Tamil film actor Surya to endorse Sunfeast biscuits

Our Bureau

MR DEVARAJAN IYER, Brand Manager-ITC Foods Business, with Tamil film actor and Sunfeast brand ambassador, Surya, at a press conference in Coimbatore on Friday. — K. Ananthan

ITC has signed up Tamil film actor Surya as brand ambassador to endorse its biscuit brand Sunfeast.

Speaking at a news conference in Coimbatore on Friday, Mr Devarajan Iyer, Brand Manager, ITC Ltd-Foods Business, said Tamil Nadu was one of the largest markets for biscuits in the country and the value of biscuit market in the State was around Rs 550 crore. The entire Southern market was worth about Rs 2,000 crore.

Close to top

He said while Britannia and Parle were market leaders in this segment as they have been present for decades, Sunfeast that entered this segment just about 18 months ago has captured a market share of 9-10 per cent in the State. In some of the sub-segments such as glucose biscuits, marie or cream biscuits, it was either at the top or close to being No 1. The company is planning to launch new varieties such as cookies, sweet and salt crackers and more differentiated products. It plans to capture a market share of 20-22 per cent in the State in a year's time.

Own facilities

When asked as to whether the company has plans to establish its own manufacturing facilities rather than using franchisee manufacturing route for producing biscuits, Mr Devarajan said the biscuit unit at Bangalore was under construction and he expected the work to be completed in about 5-6 months.

This involved an investment upwards of Rs 20 crore and this would help serve the Southern markets.

Another biscuit factory would come up in Uttaranchal at an investment upwards of Rs 15-16 crore.

On the reasons for selecting actor Surya to endorse Sunfeast, he said the actor and Sunfeast shared certain core values and he was confident that Surya's mass appeal would help the brand become a market leader quickly.